"There are thousands of skincare products in the $6 billion skin care industry. Some work wonders, some don't," said Face Parlour Founder & Chief Aesthetician, Lauren Fornes. "We created Face Parlour to help consumers choose the best products for their skin type, based on safety, sustainability and efficacy."
The Face Parlour website is a free resource where consumers can search for product reviews by skin type, skin condition, product type and personal preferences, among other criteria. Results are returned in the form of brashly honest reviews and numeric ratings on a 100 point scale. Importantly, Face Parlour does not sell any skin care products and it does not accept advertising dollars from product manufacturers. Visitors that wish to buy a product are simply directed to independent online retailers.
To-date, consumers have based their skin care product buying decisions on friends' recommendations, celebrity endorsements and the claims of persuasive marketers or beauty counter sales clerks. Unfortunately, what works for one endorser's skin type or a business's bottom line may not work for the consumer's skin. Perpetuating the problem is the recent proliferation of websites where user-generated reviews and manufacturer advertisements further mislead and confuse the buyer.
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